GUÐNÝ SARA BIRGISDÓTTIR
Fine art - Design



Consuming Consumer




The project sheds a light on the function of Icelandic agriculture regarding farming, regulations, technology and history in the context of changed consumer habits of the population. An urgent change is needed in regulations for Icelandic agriculture and we might need a good discourse of the matter to draw attention to it, as well as increased use of technology in farming. I decided to look at these agricultural matters from the viewpoint of a research designer and made a documentary and a set of performed traditional Icelandic “rímur” poetry.

How are Icelandic regulations in agriculture supporting fast changing consumer habits in the country, and how might farming and agriculture change with emergent technologies?



























































































Guðný Sara Birgisdóttir, Reykjavík, Iceland.